For 125 years Coca-Cola has connected with more people in more places than any other product the world has ever known. First sipped at an Atlanta soda fountain as a hot weather pick-me up, Coke has triumphed by engaing people, one by one. The company\'s long time leader Robert Woodruff sought always to have it "within arm \' s length of desire". He succeeded so well that Coca-Cola has become a part of our landscape, part of our rituals, part of our lives. This illustrated book celebrated the worlds most iconic beverage with the brand\'s photographs, advertisements, and designs as well as memories from film, social history, and pop culture. Decade by decade, Coca-Cola represents the zeitgeist with nostalgia and flair.

Specifications: hard cover, 208 pages/125 images